in terms of health analytics, i've invested in a couple he called cabell sports that monitors heart rate and a lot of other things wirelessly so we can capture it. i invested in a company that takes sports view video to the next level, where rather than just taking cameras and capturing video, and looking for motion and a, goes the exact opposite. it takes cameras, captures video, and turns the whole thing in the data so you can then take almost like an oculus rift type view and look to say ok, dirk is looking this way, why didn't he see this guy? you can re-create what he was seeing to take analytics to the next level. a company which trains you to do certain things. there are so many new places, in an efficient market, that's what you have to do. you have defined new sources of information. >> is there an argument to amaze you are taking away the spirit at the heart of the game? >> i'm not saying don't practice your free throws. that's not it at all. this is just me is the owner. i have to win. i want to have the best franchise possible. i want to put the best team on the court. you ca